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Paramount’s proposed $110 billion Warner Bros. Discovery acquisition has cleared the U.K., but a multistate U.S. antitrust challenge still stands in the way.

The NBA is preparing to make LeBron James and the Philadelphia 76ers one of the central attractions of the upcoming season. Philadelphia is expected to receive the maximum 34 nationally televised games following James’ decision to join the team. That would more than double the 76ers’ national exposure from the previous season. The scheduling decision reflects both basketball expectations and television economics. James enters his 24th season as the league’s all-time leading s

Travis Scott is not approaching Hollywood as an artist searching for a brief acting opportunity. He is attempting to build infrastructure. Scott appears in Christopher Nolan’s The Odyssey after receiving a direct invitation from the filmmaker. Scott said he initially assumed Nolan’s call concerned a concert before learning that the director wanted him to act alongside performers including Anne Hathaway, Robert Pattinson and Tom Holland. The role is now accompanied by a broade

Entertainment marketing once concentrated influence around a relatively small group of critics, television programs, radio personalities and major celebrities. The creator economy has divided that authority into thousands of smaller communities. Variety’s recent profile of SGG Media describes an entertainment-marketing network built around approximately 3,000 micro-influencers. The company works in the space between conventional publicity, sports marketing and community-based