In order to achieve longevity, artists must become increasingly savvy about the music business. Though it wasn't entirely uncommon to see entire careers derailed by one-sided contracts, many have done their due diligence and shored up on the ins and outs.
Now, we're looking at a growing number of rappers who retain ownership of their masters, one of their most valuable assets as a creative. 21 Savage understands as much, and he broke down some of the benefits during a recent sit-down with Gillie Da Kid and Wallo on a new episode of Million Dollaz Worth Of Game.
Around the half-hour mark, 21 Savage is asked whether or not he would have stayed independent were he given a chance to go back and meddle with time. "I signed late though," muses 21, noting that his cousin Young Nudy did the same. "I already had plaques and shit. I had a platinum album before I signed my deal. I own my masters right now. Every song I ever heard. I got a 70/30 split with my label -- I get 70, they get 30. I own all my masters."
"My deal ain't no deal where I'm like damn, I wish I was independent," he continues. "I make more money off my album sales than I do off touring. A lot of rappers, most of their money comes from touring. I make more money off my music and album sales." Nudy reveals that he also owns his own masters, a testament to their early understanding of the game.
"We learned from all the OGs who fucked up," explains Savage. "My whole crew, we just saw interviews watching n***as speak on how they can't get their music in this movie cause somebody else owns it. Or watching n***as jump the gun and sign a deal for two-hundred-thousand cause they ain't have enough leverage.
So I waited until I had enough leverage to go in and say 'I want this much money for this album, I'm giving you this much, and I'm keeping this much."
Source :. HNHH