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Paramount’s proposed $110 billion Warner Bros. Discovery acquisition has cleared the U.K., but a multistate U.S. antitrust challenge still stands in the way.

Entertainment marketing once concentrated influence around a relatively small group of critics, television programs, radio personalities and major celebrities. The creator economy has divided that authority into thousands of smaller communities. Variety’s recent profile of SGG Media describes an entertainment-marketing network built around approximately 3,000 micro-influencers. The company works in the space between conventional publicity, sports marketing and community-based