Tyler, The Creator Takes Creative Control of Barcelona’s GOLF WANG Collaboration

FC Barcelona’s GOLF jerseys appear in the new collaboration’s campaign.

Tyler, The Creator is bringing more than a logo to FC Barcelona’s next artist collaboration. Announced on October 15th, the Spotify partnership gives him creative control of a campaign built around GOLF WANG, connecting the rapper’s fashion identity with one of football’s biggest rivalries.

FC Barcelona confirms that the GOLF logo will appear on its jersey against Real Madrid in El Clásico on October 25th. The women’s team will wear the design first, in its October 24th Liga F match. For fans who follow Tyler across music and clothing, the campaign gives his design language a new setting and a global matchday audience.

https://www.youtube.com/watch?v=lNwT92A9BXE

Spotify’s announcement describes a wider creative assignment: a Tyler-directed short, a clothing collection and an event called Copa De Golf. The official campaign video above introduces that world. The emphasis is on a coordinated visual identity across several formats, rather than treating the shirt as the entire collaboration.

The collection arrives on October 15th through GOLF stores and online, with Barça retail channels also participating. Its range extends to jackets and retro-inspired jerseys. Barcelona says 1,899 limited-edition match-quality jerseys will be available, alongside smaller signed editions. The club’s official store lists the Tyler-signed version as an edition of just 11, with a numbered certificate of authenticity.

Copa De Golf is scheduled for October 24th in Barcelona. Spotify lists Yung Taco as the headline DJ, alongside a supporting lineup drawn from the surrounding creative community. The event adds a live-music element to a project already spanning fashion, promotional filmmaking and football.

Barcelona’s announcement places Tyler in a succession of previous jersey collaborators that includes Drake, Travis Scott and other major artists. This campaign’s distinguishing feature is the scope of his creative involvement. It offers a timely look at how a Hip-Hop artist’s visual world can travel beyond recordings while remaining recognizable.

Explore the collection through the official Barça store and watch the campaign above. Follow PowerPage’s Hip-Hop coverage for more on the artists and creative decisions shaping the culture.