Tinashe Turns “Too Easy” Into a Fashion-and-Music Campaign With Express

Tinashe brings music and choreography to Express’ “Too Easy to Look This Good” campaign.

Tinashe’s next album campaign is expanding beyond streaming playlists and music-video teasers.

Express launched its Fall 2026 “Too Easy to Look This Good” campaign Monday with Tinashe and Cincinnati Bengals wide receiver Tee Higgins. The fashion film uses Tinashe’s single “Too Easy” as its soundtrack and moves from a daytime pool party into a nighttime dance-floor setting.

The production brings serious music-video talent into a retail campaign. Colin Tilley directed the film, JaQuel Knight handled choreography and London Alley produced it. The campaign was shot at the Goldstein House in Beverly Hills and will run across streaming video, digital media, social platforms, print, stores and Express.com.

For Tinashe, the partnership does more than place a song behind an advertisement. It extends the same movement-heavy, visually controlled identity that has helped her sustain an independent career. Clothing is shown in motion, the choreography carries the narrative and “Too Easy” becomes the bridge between the commercial and her wider music rollout.

The timing also matters. Tinashe’s eighth studio album, Popstar, is scheduled for September 25. A campaign with nationwide retail placement can introduce the sound and visual language of that era to people who may not encounter a standard album announcement.

The result is a strong example of modern R&B marketing: the artist is not merely endorsing a product but supplying the music, movement and personality that make the campaign recognizable.

Express detailed the campaign in its official announcement distributed through Business Wire, while People’s interview with Tinashe connects the partnership to Popstar and her late-1990s/early-2000s style influences.