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World Cup Performances Are Producing a Second Wave of Streaming Growth
The World Cup’s music program did not end when the final broadcast concluded. Songs associated with the halftime and closing ceremonies experienced renewed streaming activity after the performances, with Justin Bieber reportedly receiving an increase of approximately 110%. Madonna, BTS and other participants also benefited from the international exposure. That increase demonstrates why global sporting events have become valuable catalog-marketing platforms. An artist may perf
Jul 23
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